Gaya APA

Perreault, W, D., McCarthy, E, J. (1999). Basic Marketing : A Managerial Approach 13th ed (13th ed). Boston: Mc Graw Hill.

Gaya MLA

Perreault, William, D., McCarthy, E., Jerome. "Basic Marketing : A Managerial Approach 13th ed". 13th ed Boston: Mc Graw Hill, 1999. Text.