Gaya APA

Paharia, R. (2013). Loyalty 3.0: How To Revolutionize Customer And Employee Engagement With Big Data And Gamification . New York: McGraw-Hill Education.

Gaya MLA

Paharia, Rajat. "Loyalty 3.0: How To Revolutionize Customer And Employee Engagement With Big Data And Gamification". New York: McGraw-Hill Education, 2013. Text.