Gaya APA

Mothersbaugh, D, L., Hawkins, D, I. (2016). Consumer Behavior : Building Marketing Strategy (Ed.13). New York: Mc Graw Hill.

Gaya MLA

Mothersbaugh, David, L.., Hawkins, Del, I.. "Consumer Behavior : Building Marketing Strategy". Ed.13 New York: Mc Graw Hill, 2016. Text.