Gaya APA

Kinnear, T, C., Taylor, J, R. (1996). Marketing Research: An Applied Approach (Ed. 5). United Stated of America: Mc Graw Hill.

Gaya MLA

Kinnear, Thomas, C., Taylor, James, R. "Marketing Research: An Applied Approach". Ed. 5 United Stated of America: Mc Graw Hill, 1996. Text.