Gaya APA

Loudon, D, L., Bitta, A, J, D. (1993). Consumer Behavior : Concepts and Applications 4th Ed (4th Ed). United States: McGraw-Hill, Inc.

Gaya MLA

Loudon, David, L.., Bitta, Albert, J., Della. "Consumer Behavior : Concepts and Applications 4th Ed". 4th Ed United States: McGraw-Hill, Inc, 1993. Text.